Priorities

Unlike our regular subtle designs that whisper support, this bold activism wear demands attention. You want to make an impact that can't be ignored? This piece features the provocative message "You'll strain to read this, but look away from genocide and the murdering of children in Palestine" in deliberately small white text on black fabric.

The problem? People scrutinise social media posts whilst looking away from massive human suffering. This design forces that contradiction into the open. The intentionally tiny font makes viewers lean in and focus, creating a powerful metaphor about society's tendency to ignore difficult truths whilst scrutinising trivial details.

This isn't for everyone - it's for activists who've moved beyond subtle solidarity and are ready to challenge others' priorities and awareness directly. When you wear this, you're not just making a statement; you're forcing uncomfortable but necessary conversations about what truly deserves our attention.